Unbankable with Alex Shvarts

Welcome to Unbankable, the podcast for entrepreneurs who won't take no for an answer. I'm Alex Schwarz and today we're diving deep into lead generation. Not just any leads, but the kind that actually convert into paying customers. Because here's the reality. You can have the best product in the world, but if you can't consistently generate quality leads, you don't have a business. Today I'm joined by Brett Rosenblat, founder and CEO of Bis Connect. He's generated over 5 million consumer leads in the financial services since 1997. Most businesses that banks won't fund struggle with one thing, consistent, predictable revenue. Brett's here to show you how to fix that with bulletproof lead generation systems. Welcome, Brett. So nice to have you. Thank you for joining. Thanks for having me, Alex. Uh, it's a pleasure. You're the guy that that keeps marketing that stupid Instagram consistent ad, the one that says, "Whoever invented this should get a raise. Whoever invented this should get a raise." Man, I keep watching the same [ __ ] on my stories on my feed, the same commercial over and over. I can't. Every time I hear whoever invented this needs to get a raise, I I I'm about to disconnect my whole account. So, you got to stop that. Okay. Ain't nobody getting a raise for trying to sell me some [ __ ] off a t-u. Okay. I just want to get that out of the way. So, just for the record, we only serve that ad to you. Oh, thank you. I really appreciate it. All right. So, let let's get into this. So, Brett, you call yourself a lead generation beast. What's the biggest mistake you see businesses make when trying to generate leads? and how much revenue does it typically cost them? So, Alex, nowadays, um I would say the majority of this industry has moved digital. So, the traditional forms of marketing like terrestrial television or even print ads have gone by the wayside and everyone's moved over to digital, more specifically social media. So, to answer your question, the mistake most people make if they try to do it themselves, they just don't know enough. they go out and make a few initial mistakes which can cost them hundreds of dollars to thousands of dollars before they realize things aren't going their way. Um, but another mistake they make is they find um, you know, one of these uh, young self-proclaimed uh, experts uh, social media lead generation experts who have never worked in the alternative finance space before. and they have an upfront fee and they have um they have you spending thousands of dollars a day or a week or a month and uh and they just keep pushing the the goal line further and say just keep spending just keep spending it'll eventually work. So to answer your question keeps telling me every month and you keep and you won't spend so and I keep spending and um but uh anyway we've been together for how long? Four years. Four years. Yeah. You're like an ex-wife, dude. You just pay a lifetime. You can't get rid of her. But um go ahead. I complain less though. You cost more. But I So the biggest mistake I think is is that's what it is is uh they don't have the right guidance and if they try to do it themselves, maybe just not educated enough and they jump in and they can spend thousands of dollars without seeing a return. Um and then ultimately throw their hands in the air and say, "Well, this doesn't work. Social media doesn't work." And and we kind of prove that differently. We just say you're just not doing it right or you didn't approach it right. Okay. So we know that you cater mostly to the financial uh financial services products industry right but let's let's let's give a little basics right so let's tell our audience because you know we don't just have financial service uh entrepreneurs watching us who are in the financial services sector we have all types of different entrepreneurs so let's talk about and and you primarily focus on the meta products which is Facebook and Instagram but primarily Instagram so Let's talk about how it it works. Just basic basic stuff. So, you create an ad, you design an ad, whether it's a just a picture or it's a video, right, with a compelling message of what you're trying to what the offering is. Um, and usually they'll click and get to a form that they fill out or a phone number or a message or something. But let's talk about how that ad is served. served meaning how it gets in front of the possible audience. Sure. Let's talk about that. You know how that works. Sure. Well, well, if we back up a couple of steps, um our first step in the process would be uh sitting down speaking to a client about what they're looking for and mapping out a plan and say, "Okay, this is your product or and it doesn't have to be financial services. We work with doctors and dentists and lawyers and really anyone who needs um a lead, an appointment, a patient, a client. and we find out what their needs are and we find out what a qualified person looks like and what an unqualified person looks like. So yes, it starts with some concepts and some copy uh copywriting and then it moves on to images or videos. Our client, you know, we run it by our clients to approve everything to make sure it's on brand and on message and then we sort of custom build that process for them. So if someone says um you know anyone who gives this answer is unqualified we don't want to speak to them and anyone who answers this question this way is qualified we want to speak to more people like that we'll build and structure that process accordingly so generating a lead is the easy part separating a qualified lead from an unqualified lead is the tough part so someone comes in I'm sure everyone's familiar with the term funnel someone clicks on one of these ads they come into a funnel we want to use that funnel as a way to qualify and disqualify people. If you think of it like a flowchart, they answer yes to question one, they go to the left. They answer no to question one, they go to the right. Then we ask another question and we split it again to the left and to the right. And that's not only to give our client a better lead or a more qualified lead, but behind the scenes, we're actually filtering that data back to meta Facebook and Instagram and saying, "This is the criteria. This is the profile of a winner or qualified lead." and the other ones that are unqualified, we generally do not feed those back to Meta. Okay, let's go back because that's an important part. How do you know even who to serve those ads to? So, you know, somebody who doesn't know how to do this and they go to Meta or Instagram, try to place their first ad, they can say, "Okay, I want somebody who's, you know, between the ages of 35 and 55. I want somebody located in Miami. I want somebody." So there's some criteria they can choose. What makes what you do different than if I just go in myself and just start to pick that different audience criteria? Of course. So over the last couple of years, Meta put a lot of restrictions in place uh to avoid discrimination and discriminatory practices, especially in financial service categories. Uh a few others say I'm a doctor. Education categories, housing categories, doctors are okay, but there are medical restrictions. Discriminate. They're allowed to discriminate. No. So there are certain uh rules that we have to abide by for medical practices as well. But to answer your question, you just said I want to target someone this age to this age. You can no longer do that on Meta with their standard tools. So they don't allow it because it's discriminatory. You don't want to lend to young people. You don't want to lend to old people. Well, what if maybe my product is not for young people. Maybe my product is only for young people. So if you're in a financial service, market a student loan to somebody who's, you know, 52. Agreed. If you're in a financial service category, they've taken away the ability for you to do that. So targeting, we used to be able to target in a financial service category down to like one square city block and now it's 15 mile radius minimum. So you drop a pin on a map and you can go seven and a half miles all the way around that pin. Is that because there was uh like lawsuits or Congress or something? Of course. Of course. And again, discriminatory. Do you want to charge higher rates to people in certain areas and lower rates to other people in in other areas? Uh, and it's just a way for them to say, "We don't want you to do that. I want billionaires to pay more like everybody else." Of course, everyone wants that. But, uh, gender targeting, men, women, not allowed anymore in a financial service category. So, what do we do? To answer your question, what do we do that's a little bit different? We're doing this a very long time. um in in the social media space and the alternative finance space going on 13 years, we've amassed an enormous amount of data, business owner data. So, what we'll do is create custom audiences and we'll upload those custom audiences to Meta. So, we'll take um for instance, uh if you wanted to target plumbers with your message, we'll take a pool of 200,000 plumbers, people we know that are plumbers, and we'll upload them to Meta. We'll say here's 200,000 records. How many of them actively use Facebook and Instagram? And they'll come back within a few hours and say, you know, 125,000. Great. Make an audience of those people. We already know they're plumbers. Put these ads in front of only those people. And the ads say, we fund plumbers. And then when they click on those ads, bring them to a page that says, "Need funding for your plumbing business?" So almost I equate it to the old school direct mail. You bought a list, you wrote a letter, you put it in an envelope, and you mailed it to their home or business, but before they opened it, you kind of already knew who they were. They were on the list that you procured. Same thing with social media. So, that's how we approach it. That's a little bit different. And it allows us to target even with meta restrictions in place. How often do you see this fail? How often do you see people spend money and not get the results? And at what point do you do you tell people, hey, it's just not working for you? So, we've never had a situation where a campaign we haven't been able to make a campaign work because there are so many moving parts that can be adjusted and massaged. If a campaign doesn't work, a lot of the times it's due to the process. I always say the easy part is generating a lead. That's the easiest part of the process. The hardest part is what happens when that lead hits our client's system. not only in financial services, anywhere. It could be a doctor's office, could be a plastic surgeon's office, could be anything. So, the only time a uh that we've seen campaigns fail is that when a campaign hits someone's system, be it a doctor, a dentist, lawyer, someone in financial services, and their system is not bringing them through the proper flow. They're not auto emailing, they're not auto texting, the lead's not getting assigned immediately, it's not getting called immediately, maybe it's not getting called multiple times if someone doesn't answer. someone who doesn't have automation in place and some sort of workflow in place, that's usually the link that breaks the chain. What is a good return on investment? So, what what how do people gauge if I'm going to invest, you know, $5,000 in marketing, what should my return be from the leads that convert into sales? So, depending on the industry, it's different in every industry. Uh financial services can see anywhere from a a 3 one to a 5:1 return over time. Um especially when um in this uh particular business uh the financial service business you can see renewals from past clients which they have no marketing expense towards them come three four five months down the line. Um doctors, dentists, some bigger ticket items might see a larger return up front. Some people with return or repeat business will see that larger return over time. So explain the logic to this. So like I'm I'm going on an Instagram. I'm scrolling through and I don't know I see some kind of tool I don't know a tool on how to watch windows right and then so Instagram like has somehow tracks so if you kind of like stopped and look at that for over like 3 seconds you're screwed for the next 3 days you're going to just see the same [ __ ] tool pop in front of you right and then what I've noticed that so if the first tool was under you know brettstools.com The second one will be under, you know, justintools.com. The third one. So, it's a different names of company and little bit of a it's kind of the same tool, but now it's advertised under different companies. So, is it still the same seller trying to sell the same tool, but they're using different like names of companies and little different logos to try to Do you know what I'm talking about? I do know what you're talking about. And and to answer your question, I I don't believe it is. I believe it's people who are selling come to market see someone else running something in market for a certain amount of time and say well let me just do what they're doing because it seems to be working for them because they've been running for months if not longer. So what you're saying is that if I apply for a credit card, if I click a link to apply or like you see this debt settlement u and uh so you'll see like a whatever I look at one the next ads that I see are could be just different companies because I looked at one. So the way Meta's algorithm works and when I say meta encompassing Facebook and Instagram is they're they're bucketing people, right? So, if you're stopping and you're scrolling and you're clicking or commenting or looking um at a debt settlement debt, for instance, it puts you into that bucket of people who are interested or an interest target in a debt product. So, it's going to take anyone else who's trying to target someone who's looking for a debt product and it's going to start serving you. Now, there's again there's a lot of moving parts and a lot of stop this. How do you So, I mean, I click uh hide that. I put irrelevant. I mean, I do all this and it just the next one shows right up. So, there are I mean, there are privacy tools deep inside the settings of Instagram that, you know, every month I go in and I click so much difference. Yes. Ultimately, it's not even a reset. No, no, you got to like uncheck. Oh my god, it's a lot of work. It's a, you know, um, I' I'd like I gladly like, you know, with with, uh, with X, you can just pay a, you know, a premium fee and and they won't run those ads to you, right? But Instagram, I mean, look, we know that's how why he's a billionaire and why it's, you know, the he just bought one of the most expensive properties here in Miami is because you just can't stop his ads, right? And they're very good at it, but okay, it is what it is. Nothing I can do about it. It's like, yeah, my goal is to not get them to stop serving. Is my goal is to get them to serve more, especially your So, let's talk about businesses. Do you still feel today that Instagram is a viable option to drive new customers? Absolutely. Absolutely. I think it's one of the best. So even comparing uh social media, Instagram or Facebook to any of the traditional types of media um to run a test in the let's call it the old days on television or radio uh you'd have to create a commercial cost you 10 or 15 $20,000 you have to buy airtime for a week or two another 15 or $20,000 and you'd have to run it and then make a decision after that twoe run did this work or did this not work okay if it worked great let's put more money into it but if it didn't work back to the drawing board Let's make another10 or $20,000 commercial. Try it again. So, with social media, you have the option of trying a lot of things at the same time at a very very small budget and things that will work on a small budget. $5 a day, $10 a day. And you you'll how many was that? Like a half an ad. No, no, no. You're going to So, you're buying ads on social media. You're buying ads based on an impression or a cost per thousand or a CPM. And that CPM is higher or lower depending on how relevant your ad is to that audience. For instance, if you served uh an ad about u baby strollers to 80-year-old men, uh no one's going to look at it. No one's going to click on it. No one's going to stop. And your CPM or cost per thousand ad serve is going to be hundreds of dollars to serve out a thousand ads. Whereas, if you serve that same ad to expecting mothers, they're going to click, they're going to learn, they're going to want to find out more. They're going to comment. They're going to like, they're going to share. Your CPM or cost per thousand ads served is going to drop. It could be 10, 15, $20 per thousand ads served. So that's that's how their algorithm picks that up. So look, you're a you're a legend, right? Thank you. In the you don't even know what I'm going to tell you. You're a legend and you're already saying thank you. Confidence. U so you're a legend in the revenue-based finance business. you you definitely do marketing for a lot of um um companies that provide uh you know business funding services. You're probably the biggest player in that space also in debt settlement and a few other verticals. Um but you're not typical looking marketing guy for online. What does that mean? Well, I mean, most of the marketing guys that call me are, you know, in their 20s and they've got this AI and they've got these automation tools and driven and these guys. I mean, when I I I didn't want to say you're a dinosaur, I said a legend, right? But but think about it like you're not um a typical marketing guy for Instagram, right? You're experienced, you've been around, you've got, you know, great sense of business, you're much more well-rounded than a 23year-old. I'm gonna talk to um how do you find how does someone that's been around as long as we've been around still find a footing in I would say an industry that's really attracting all these young people and how do you stand out and don't tell me that you know experience delivers results because some of these young kids do well also but it's just it's it's great to see it's great to see that you know guys our age can still succeed in the young person's world right now. Sure. But you know what makes a dinosaur like you and I different than the young kids? That's easy. We hire young staff. Oh, so right. So we hire young staff. So yeah, the majority of our staff are under 25. So they understand Speak for yourself. The inner workings of Facebook and Instagram. I think the knowledge that I have for the past 30 plus years in the lead generation space is seeing the not only the lead generation side and the marketing messaging side, but also knowing, you know, I've run some pretty big businesses and knowing the back end of how the businesses work and how they can survive and what they can withstand. So, a lot of younger guys, while they may be very talented on social media or generating leads online, they don't know and they don't see the entire picture of what it takes to actually run a business. So, and I think that's where a lot of them fail is like they think something's doing very well, but in a practical use, in a practical sense, inside of the business, it could be failing. So, I I think that's what separates us, Bisconnect, as a company is, yeah, I am leading the charge there and I kind I can kind of tell my team and say, hey, that's great and the cost per lead is low and the cost per thousand ads served is low, but uh it's not working because of X, Y, and Z. So, if we tweak this, it'll probably work better for that client. And a lot of younger guys don't have that. younger business owner, if he sits down to speak to you, does does he relate to you? Do you do you w do you find that like are you able to close a deal with a 25year-old just as quickly as a 50-year-old? I think so. Yeah, absolutely. Absolutely. I think they actually um respect the the knowledge base of the overall lead generation uh industry, right? uh as opposed to hiring a newbie and maybe they're a little bit cheaper, but um you're not going to get the same results. Okay. No, it's just a fair question. That's a fair question. Very fair question because we don't see uh enough uh well a lot of certainly technology at the pace that it's growing. You know, guys like me were we're playing catchup sometimes, you know, and the young guys, they just pick it up so quick like they were born with it. So, absolutely. Um, definitely a different world. If you're getting value from this conversation, hit that subscribe button. We're bringing you more industry experts who understand what it means to be unbankable. Let's talk about cost. How should a small business budget for lead generation and what's the difference between spending money and investing in leads? That's a really great great question, Alex. So, um, we have a a decent amount of people that come to us, you know, each week and each month that have, uh, a little bit of money put aside and they want to, you know, dip their toe in the lead generation waters and, um, you know, we usually end up turning them away because it's not a quick instant gratification type of platform. The way, our method at least, is to spend very slowly at the beginning of these campaigns. So, if you're spending$25, $30 per day, I don't know how many leads you could be expecting out of the gate, especially a lot. And that well so so unfortunately unfortunately when when I started in this space in social media leads were riding at eight or$10 dollars a lead right okay due to competition due to industry changes due to platform changes with meta restrictions now you have to sell like your one of your kidneys to be able to afford it right yeah it's gotten expensive well like you said it's an investment so anyone who's coming in and says well I'm going to throw a few hundred dollars down and see if I can close a deal it's the wrong attitude and it's never going to work. Okay. So, especially in this industry again, you're building a pipeline of deals. You're building a pipeline. You have docs coming in. You have uh approvals coming in. You have deals you have to pitch. You have to have a constant pipeline filled with that. And if you think you're going to spend $200 or $300 on a couple of Facebook or or or Instagram ads and close three deals, you're in La La Land. That's not how it works. Uh but those looking to invest that say, "Hey, here's my plan for 30, 60, 90 days. We're going to work with them to actually build a platform that's predictable and scalable so that they know when they come in each day they're going to have x amount of leads each month they're going to have x amount of deals in their pipeline and and next month when they say I want to double that all we have to do is put more gasoline on the fire we already have the foundation built look we know that AI is extremely powerful right and there's a lot of technology which is AI driven to display ads and do marketing campaigns now and some good feedback about it. People are raving about it because it's well, I mean, what is really AI? It's what you and I spend a lifetime building that's being processed in 30 seconds or less. How does anyone our age that's in business providing a service that's being threatened by AI stay in business and provide services and get customers? So, that's a great question. That's a great question. So, yes, AI is emerging. I think we're we're maybe 1% of where it's going. Um, so right now it still needs human interaction. AI can do the thinking, but a human has to actually input today has to actually input what it wants out of the AI, right? So we we employ AI um in almost everything we do in creative. We'll take winning creatives, load them into AI and say, "Hey, find the common thread between these 10 creatives and make two or three new creatives that combine all of those elements together." um we'll take data from Meta, from Facebook and Instagram, load it into AI and say, you know what, we've come up with this solution on how to make this better. What are your thoughts? And we'll use certain platforms that'll spit us back and say, according to the data you fed us over the last 30, 60, 90 days, here's why this is succeeding. Here's why this is too slow. Here's what you need to do here. So, we rely heavily on AI, but again, it takes right now human input. Uh it's not going in there and doing it itself. So if someone's shopping for a lead generation service, what are the most important questions that they should ask? What should they know? I would say another great question, right? So do some research on the company. Make sure they know your industry, be it financial services or outside of financial services. Um, every industry is different and knowing the front end and the back end of the business is very important. Again, generating the lead might be the easy part. how it fits into your client's business and how it's going to work its way through their pipeline is always the hard part. And we take like a consultative approach to that. But but let's let's think let's just go deeper because you mentioned this several times. It's kind of like passing the blame and saying, "Hey, I can generate the leads. You just can't close them." Right? Let's assume we can close the leads. Okay. What questions should one know and ask from a lead generation specialist like yourself to be able to gauge this is the right fit for me or not? Uh I think you need to understand the process. You need to certainly understand the first 30, 60, 90 days which a lot of learning goes into. Um you have to be open with communication. So, uh, again, I I'll refer to a lot of the younger guys like you asked about earlier in the interview is, um, you know, these 18 to 25 year old guys, uh, they have to be available and they have to be able to speak to you and communicate because we can deliver, you know, companies like ours can deliver leads, but a lot of it heavily relies on the feedback that we get from the clients, how we optimize things moving forward. So, accessibility, you know, what should you look for in an agency or someone that's going to run marketing for you? Accessibility. How often can we speak? Can we get a weekly call on the books? Are you available if I have an emergency? Uh, are you going to assign me to someone on your team? Yourself? Would I hire myself? Yes, absolutely. Okay. With a big raise. With a big raise. All right. The real question is, would you hire me? That would be a direct endorsement. And uh we don't this podcast goes against direct. We don't take paid endorsements here. Um the question is this then. So at what point should a business owner fire their lead generation provider? I would say in this day and age when when communication is not happening when communication is not happening. What if it's happening and you're not getting the results? What at what point should one say okay you know what this isn't a good fit for me. Okay no communication that's one thing. Sure what else could it because again campaigns are made to make work right. So you have an audience. You have advertisements that you're putting in front of an audience that's been going on for hundreds of years. Of course. Okay. And tighter now than ever. Do you know that where advertising started? We should we should do a podcast. We should find out origins of the ad. That might be the key to success today. It might be because it doesn't change, right? You have an audience, you have an advertisement, you have a product, you're advertising. So there is a mix of that that will work for sure. Finding that mix you want to do sooner than later. Okay. Before you get, like you said, before you get too deep into it, you want to find the mix of who's my perfect audience, what's my perfect message, and do I have a product to fulfill that? So, to answer your question, at what point should you fire an agency? Yeah. I I guess when all of that breaks down, when when you can't pinpoint an audience and you can't pinpoint a message, I see you laughing. I'm laughing. Can we Can we fight on this podcast? Can we wrestle? I'm honestly about to do like I see where you I'm like about to do the apprentice thing that Trump used to do and just say you're fired, you know? I see where it's coming. That would be you're fired. I see where this is going. Hysterical. Changes the whole tone of the podcast and I see the laugh about to come out and I'm like, where should I go with this? Let's switch up a little bit. At the end of the day, you're When should an agency fire a client? Go ahead. You ask question. I've fired a lot of clients. Uh, no. When should the agency fire the actual client? As before the client fires the agency. It's better. It's better to do the firing than get fired. You know what I mean? I You're fired. You're fired. But you work here. Don't Don't be nervous yet. You live You live another day. We'll talk about it tomorrow. You're an entrepreneur. You're, you know, you're a leader. You're a business operator. So, and you've been an entre entrepreneur most of your life, right? Correct. Yes. like you've always been, you know, having a business, marketing or sales or something like that, right? Correct. Direct response marketing uh primarily the last 30 years, 31 years. Where'd you start out? What did you do? Was uh So, I started out at a small advertising agency uh back traditional advertising like uh print, television, and radio. Um but again, generating leads. It's always been about generating leads. Uh got into the mortgage banking industry in the late 90s. again on the marketing side, generating six or 7 thousand inbound leads daily from television, radio. Um, built CRM before CRM were actually a thing. No one knew what a CRM was, but it was a way to organize leads and stay on top of them. Um, went to work at a couple of small boutique ad agencies. Uh, again, following that and then in about 2012, 2013, we shared office space with an alternative business lender. Ah, okay. And that's we didn't know what they did. They didn't know what we did. And one day the owner came over and he goes, "What do you do?" And I said, "Well, we generate leads on on Facebook." There was no Instagram at the time. Right. Right. And he's like, "Can you do it for us?" I I don't even know what you do. We lend money to other businesses. So he said, "Let's try." Because ads worked back then. Ads continue to work. They do. They continue to work. Okay. What keeps you up at night? Because this is changing. Mhm. Facebook's making it harder to pro to to to really get great results. I know it's harder. Y um what keeps you up at night on the changes that are going on and the evolution could be AI in in the marketing world? So what marketing at night is probably things outside of our control. So there are certain things we can control. Uh even be it AI, right? We can still control it. We tell it creation, copy creation, all within our control. When a platform like Meta rolls out a change universally, we know what that feels like, right? And you have to adapt and you have to adapt quickly. And we're very good at adapting because we've been in this game a long time and we've seen especially in some of these uh special ad categories like financial services or education or housing. Um you have to be able to change and work your way around it. Some people throw their, you know, hands up in the air and say, "That's it. We're done. We're out of business. They put this rule in place where we're thinking 10 steps ahead and go, we already knew they were going to do that. You know, we're in tune with them. We know what they're doing." And, you know, we're we're a badged meta agency. So, we get this information fed to us before it ever rolls out. So, we can't control it. We can't stop it from rolling out, but we have to adapt to it. So, it's out of our control, but we adapt. And and that's how you survive. As a business entrepreneur, what drives your business libido? Me personally, I is it the amount of money you make? No. Closing a deal, number of customers? No. I think seeing Alex happy. Like I love seeing you happy. I love seeing clients happy. That that's number one. First and foremost, right? You get a phone call from a client and say, "Hey, you just did this for us. You just did that. We just closed this. We did that." That's the best feeling, right? So part of part of me is driven by that, but part of me is driven by creating something out of nothing. So you go into a company that has no lead generation at all and you start from literally square one and you say, "Here, we're going to build this. We're going to put this in place." And we have a lot of success stories. People that we were going in, they were doing uh 5 or 10,000 a month in revenue that are doing 300 or 400,000 in revenue from the platform that we built and put into their company. Wow. And we get calls from them. We get deliveries from them. Tequila deliveries from them. They You've never sent me tequila. You've never generated good leads. I'm just going to take a bottle when I leave here today. Uh so but but that's that's really You drink tequila? I mean Well, I could send you an oxygen tank if you want, though. It's perfect. Let me ask you this then. Um All right. As an entrepreneur, Yes. What is the single most successful rewarding day you've ever had? Could be because you closed the deal. In business as an entrepreneur in business in business. One day that stands out that you're going to see this was man I I I've never had a day like this one. This was the best day I've ever had at work because there are there is a day like that. Right. Yes. And I don't want to say it's money driven. It could be. Why not? But I mean, isn't ultimately it's it's money that drives the success in business? Absolutely. Absolutely. You don't have to tell us how much, but you No, no. I I I did a talk. I was invited to be a speaker uh at an event uh at a small convention uh of business owners um local and uh I was invited to speak on lead generation and I was telling people about social media and here's how it can impact your business and um I had a screen and I was pointing out and and and you can tell the looks on people's faces. They were just kind of lost, right? And I was literally walking them through. Here's step one. Go in and do this. Step two, you can do this every week. You do the same thing with me. But how to do it soup to nuts and and I looked out and I just saw a bunch of empty stairs and I said, "You know what? I'm going to stay a little bit after the the meeting is over and I'll be in the back of the room and just come talk to me if you have questions." And I went into the back of the room and there were about 25 or 30 people lined up and not even to talk to me. They're saying, "We love this. We'll never be able to do this. We want to hire you to do it." Wow. So when you say like single successful like to me it's like okay they took the knowledge that I imparted to them and you have to admit what your strengths and what your weaknesses are and they all said this is great and I need this for my business but I can't do it. You know what headines? Yeah. Let me ask you what was my biggest day? What was your most successful day in business? Yesterday. What happened yesterday and the day before yesterday and tomorrow it will be today. It's having the ability to keep doing what I love to do with the passion I bring into it, the energy every single day. Love that God gives me this ability to continue to push forward to work with people like you and other smart people. Um, so every day is the best day for me. And you love what you do and and I love what I do. You know what? If we're going to talk about the best day for money, I I don't remember when there was the best day for money, right? But every day is the best day for me that I can do what I love to do, the passion, work with the most amazing people that I have here at Funkite. Um, to deliver the results to hear thank you for the mer from the merchants. That's the best. I get the capital when they need it best and not get jerked around like these banks, right? Or empty promises. So that makes me at the end of the day when I'm when I get home and I'm exhausted and I'm burnt out and I do get burnt out lately a lot. It's knowing that today was a good day. I got to do what I love doing. I got to see a result. So yesterday was my best day. I love that. Tomorrow will be today. Especially when you love what you do. Yeah. And the worst day for you. What was your worst day? So, you know, 25 worst days. Getting 25 people at a nursing home to say, "We want to work with you." That was fantastic. Wasn't a nursing home, but it was But now tell me the worst day. So, the worst day. I'll tell you my worst day. You're not going to lie. I I I I definitely want to hear it, but I I would say, can I pinpoint a worst day? I can tell you what a bad day looks like when technology fails. That's a bad day. Uh for us, right? We're technology driven, not AIdriven. technologydriven. So when one of our platforms has an outage and it could be meta, it could be meta, meta goes out, Facebook goes out, Instagram goes out, we use software to build landing pages, we use software to track conversions, we use software when one of those cogs in the wheel fall out, it's a nightmare and the stress level goes from zero to 100, you know, immediately. Sure. And ultimately it gets fixed. But when you say like what's the worst day, I can tell you those aren't bad days. four years we've been working together. I I've never once you're you're you're very um balanced, you know, even when like I comes with age. Thank you for admitting. Um but you know, you're very balanced. Even like when I call you and I might not be happy with something, you're very balanced. You're very um you know, you know how to keep it together. And I think that's important for entrepreneurs that are in the services business is because you're going to have unhappy customers and you're going to have mean customers like me. And um you know it's very important to stay balanced to because it's very easy to say you know [ __ ] [ __ ] you. I don't want to talk to you anymore. Don't call me right. Screw you and your money and your business. And you're very balanced and and you're very good at at convincing the client that everything is okay. They're crazy. I appreciate that. I'm joking. You have a gift and a curse. Very good balanced way of of keeping things together, which is very important. So you have to So for you, um, a bad day is like when one of the cogs in the wheel is something breaks and you can't perform break down because one item affects 20 other items. So, so let me hear about let me hear about a bad day. Bad. I mean, I've had, you know, uh technology break something break. You implement the change and you don't know until 4 hours later that it affected another piece of technology. And uh you know um many years ago when I was writing technology and I didn't do instant backups, then you're screwed. Now I'm very good at that. So if something breaks, we can revert very quickly. We have redundancy. We have backups. We have real time backups. So that's something I don't worry about as much. I think my bad days are people. It's still people. It's because, you know, when you have expectations on people and people you trust and people you believe in and you were wrong about those people. Yeah. For whatever reason, I think those are bad days. That those are days I take a little bit more personally. What was your worst day in business? Was it people related? It's good that it's taking you a while to think about I'm going to say that that means there aren't many yesterday. That was your best day. But could also be my worst day. Okay. You see, I accept that in every day I could have the best day and I can have the worst day and that balances me out, right? But that wouldn't be a truly honest answer. I I've had a few bad days. I've had days in my life where I had to accept total failure and you know I bounced back from it, right? You know, an entrepreneur, a lifelong entrepreneur. I mean, I I've always said I'm not one of those lucky ones where my first idea hit, right? I definitely am not built like Elon Musk. I wish I was. Um, you know, I'm, you know, I'm a hardworking guy and then I bounce back and I, you know, keep keep trying until I get it right. As far as business, I mean, I had really bad days, but, uh, outside of business, but I don't know what my worst day is. It's it's Yeah, I can't remember what the worst that you can't think of one. Worst worst worst means you didn't have such a bad It's usually people related. Okay. for decisions, but even decisions and people choosing the right people could be very heartbreaking if you put everything into your relationship with someone you work with and it didn't work out. Of course. So things like that. How was this? Did you enjoy our time together? A little bit of abuse that you got from abuse. Um I want to thank you for coming on. Real fun. And how would people reach out to you? How would they find you? Cuz I don't want them to call me. I'm never going to give them your number. So, how would No, you're never going to give it out. How would they find you if they want to reach out to you about marketing and um and pick your brain? Of course. So, on LinkedIn, uh just Brett Rosenblat, uh you'll find me there. And our website is bisconnect ads ads uh.com. You can fill out a contact. Bizconnect ads ads.com. Yeah. Awesome. Yeah. Thank you so much for having me. This was really I really enjoyed it. Thank you. Anytime. And thank you for watching. Um I try to make it fun. Um give you some ideas, some good points being bringing people business leaders, business service providers that could open up your mind to to different options like marketing today. Uh and again, thank you for watching. Please drop a comment. Let me know what you'd like to see next. Any suggestions, thoughts, and if you don't like something, you can write me about it as well. Thanks again for watching.